Everyone at RT was talking about it. Half your friends are using it. So, by now you’ve heard of it and the thought probably ran through your head, not another social media I have to use. That’s right, I’m talking about Pinterest.
So What is Pinterest, Anyway?
Simply put, Pinterest is a site that lets you create virtual corkboards of images you find on the web. Just like corkboards in real life, you create boards, that you organize and theme however you want, and save images to them by pinning them. Except now there’s no cutting out of magazines or printing, and they don’t take up space in your office. The beauty of Pinterest is every time you pin an image to one of your boards you’re not just getting the image, but a link back to the original website.
You can pin anything you want to a Pinterest board. Right now I have boards for inspirational images, beautifully designed offices, quotes, recipes, clothes, shoes, cute animals, hot guys, cocktails, DIYs, and other things. Anything that catches my eye on the Internet, or that I may want to go back to, I pin.
Why Should a Writer Care?
It does sound like a great time. It also sounds like a giant time suck if you’re not careful, and writers have enough of those as it is. However, as a writer, especially a romance writer, you really can’t afford not to be on Pinterest.
Okay, here’s the mathy part. Pinterest is the 24th largest site in the US. It’s had over 17 million unique hits this year. Here’s a handy little infographic to break down user demographics.
Do you see what I see? Its users are 80% female. That’s right, 80%. Look at the ages of users. As romance writers, that is your demographic, your readership. Those are the women buying your books.
You want to reach them, connect with them, inspire them, and most of all get them to buy your books.
Pinterest also drives more referral traffic than YouTube, Linked In, Reddit, and Google+ combined. In fact, it’s equal to Twitter as far as word-of-mouth goes. Having a Pinterest account can mean more people will find your site and that is never a bad thing.
How Can Writers Use Pinterest?
Aside from archiving recipes you’re never going to make (like me) and shoes you can’t afford to buy (guilty again), there are a bunch of way writers can use Pinterest. Even as a branding tool. I know, branding, ugh, but with Pinterest it doesn’t have to be overt, or even work.
It doesn’t have to be a tool just for connecting to reader, it can also be used for any pre-writing work you like to do. Want to inspire yourself, make a collage, world build, or get to know your characters? You can use Pinterest for that too.
Here are a few ideas just for writers:
• Inspirational Collages - Make a collection of images that inspire you to write, for when you need that little push to get going.
• Book Boards - Create a board that reflects the story you’re writing. Settings, clothing, characters, music using YouTube videos, anything that connects you and your reader to the world.
• Character Boards - Design a board all around a character from your WIP. Their home, car, dog, style, and photos of models or celebrities that resemble them.
• Writing Articles and Blogs - Build a board that archives writing blogs you like or articles you’d like to read again.
• Book Covers - Put together a board of the covers of books you like or one of books you’ve written.
Your readers want to know about you as well as your books. That’s why they follow you on Facebook and twitter. Any personal boards you make (like recipes and shoes) will let them connect with you in a new way.
So what are you waiting for? Head on over to Pinterest, request an invitation, and get started! Here’s my pinterest account if you just want to look around: http://pinterest.com/kayleer/. Don’t forget to link your Pinterest account to your blog and website so people can follow you!
A writer from a young age, Kaylee finished her first ‘book’ in the second grade. She continued to write stories and devourer books all through her childhood. Originally from the mid-west, she has travel all over the world and is happy to now call Raleigh home.
She currently writes books about Superheroes, Super Villains, and the normal people who have to put up with all that property damage. She spends her days writing and her evenings as a full time bartender, where she people watches to her heart’s content and finds plenty of characters for her stories.
Find her on the web at http://intrepidgirlwriter.wordpress.com/ or on twitter at https://twitter.com/KayleeRuddle.
Kaylee will be around today to answer any questions you might have on Pinterest, so ask away!